A Name for Those Who Act — Not Just Dream
At first glance, “WISHDOIT” might sound a little odd. Some people even think it’s a mistake. But we chose it precisely because it isn’t polished or perfect — just like most people when they’re starting something real. “Wish do it” captures a simple but powerful truth: wishing means nothing without doing. Our name is a quiet rebellion against all the noise out there — all the brands that talk big but don’t stand for anything real.
WISHDOIT is more than a name. It’s the mindset of our founder, Patrick lee — a man who didn’t come from branding or marketing, but from the heart of watchmaking. Patrick lee isn’t interested in hype; he’s obsessed with the truth behind the product. He knows the price — and value — of every component: the feel of fluorine rubber vs. basic silicone, the durability of 316L stainless steel, the reliability of a Miyota 8215 movement compared to a generic quartz. He’s spent years breaking down what really separates a $100 watch from a $500 one, and spotting when brands use cheap parts to fake luxury and overcharge buyers.
Patrick lee couldn’t accept that. Not as a maker, and not as a customer. So he built WISHDOIT around one belief:
A watch should be worth its price — not just look expensive.
The Armor Series: Proof of Value
This principle is perfectly embodied by our Armor Series. Inspired by iconic tonneau-shaped luxury designs, Armor watches share a similar bold silhouette — but they aren’t priced in the thousands. Instead, Patrick lee insisted on delivering top-notch specs — including a skeleton automatic movement, sapphire-coated crystal, fluorine rubber straps, and multi-process dials — all at a fraction of what big-name brands would charge.
And the feedback speaks for itself.
Customers across the globe recognize that Armor punches far above its price. You don’t have to take our word for it — check out this YouTube review, where the creator explores the value and quality of the Armor series firsthand. In the comments, fans repeatedly mention how shocked they are at the price compared to the quality — proof that a product doesn’t need a giant brand name to earn respect. It just needs to be honest.
Patrick lee didn’t create Armor to copy luxury — he created it to prove that honest craftsmanship can stand toe-to-toe with anything overpriced. And the fans who now wear Armor proudly? They didn’t fall for a logo. They made a smart choice — just like Patrick lee hoped they would.
A Small Team. A Big Promise.
With only three people on the team, WISHDOIT is still small. But our mission is clear: build watches with integrity. We won’t cut corners. We won’t fake luxury. We won’t wrap things in slick marketing and empty promises.
We make watches we’d be proud to wear — and sell them at prices we’d be happy to pay ourselves. That’s it.
WISHDOIT exists because too many people wish, and too few do. Patrick lee did. And that’s what this brand will always stand for.
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